Wrong customer
You’re selling to everyone who could buy, not the customers who buy fastest and stay longest. Pipeline looks full and converts thin.
For B2B software founders
Missing sales targets, and can’t work out why?
Is it the customer, the message or the sales motion? Often it’s all three, and from the inside it’s almost impossible to tell. You can’t operate on yourself. We can.
Trusted by 30+ B2B software businesses
Motorway·Sapia.ai·Xapien·Boundless
Trusted by ambitious software businesses
01 / 01
The blame loop
Everyone has a theory. Nobody has the root cause.
They might all be partly right. That’s what makes it so hard to fix from the inside — and why another hire, another website rewrite or another training day rarely moves the number.
- 01
Founders blame sales
- 02
Sales blames marketing
- 03
Marketing blames product
- 04
Product blames the roadmap, the market, the timing…
The three suspects
It’s almost always one of three things. Often all of them.
Wrong message
Your pitch describes what the product does, not the problem your buyer can’t ignore. Prospects nod along, then go quiet.
Wrong motion
Good people, pointed in the wrong direction, running a sales process that makes every deal harder than it needs to be.
You can’t operate on yourself.
You built this business, so you’re too close to see where it’s leaking. That isn’t a criticism. It’s why surgeons don’t operate on themselves.
Vencha brings an outside, senior diagnosis: [30 years] of building, selling and scaling software. We find out what’s really going on, then fix it alongside your team. No 80-page report. No generic sales training.
Proof
Founders who’ve been where you are.
Sapia.ai
The Vencha team provide me with an environment where I can spitball ideas, war-game different strategies and have my thinking challenged—it’s invaluable.
Xapien
It’s like having 100 years of plug-and-play experience at your fingertips. I’m so pleased we have these guys on my side.
Keaze
At a pivotal moment, these guys unlocked an entirely new way to focus our product and business model. In no time at all, their investors bought in and others soon followed.
Tell us what’s not working.
A [45-minute] conversation with Richard or Paul. Bring the number you’re missing and your best guess at why.