Growth resources from Vencha
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Workbook 1: Reconfirming the Value Proposition
Watch a summary of the workbook Background The staff dining hall at Volkswagen’s…
Workbook 2: Testing your Thesis – ensuring there’s real customer need
By now you should have had a great debate with your team about…
Workbook 3: Defining Your Ideal Customer
Getting uncomfortably narrow People often ask us what the number 1 trap that…
Workbook 4: Building the Market Map
The journey so far Let’s have a recap on the ground we’ve covered so…
Workbook 5: Sharpening up your product messaging
The work you’ve done reconfirming your Value Proposition will almost certainly mean that your…
Workbook 6: Creating Demand for your Software
Understanding the market reality From the very start, we need to understand the mathematical…
