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Workbook 1: Reconfirming the Value Proposition

Watch a summary of the workbook Background   The staff dining hall at Volkswagen’s…

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Workbook 2: Testing your Thesis – ensuring there’s real customer need

  By now you should have had a great debate with your team about…

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Workbook 3: Defining Your Ideal Customer

Getting uncomfortably narrow   People often ask us what the number 1 trap that…

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Workbook 4: Building the Market Map

The journey so far  Let’s have a recap on the ground we’ve covered so…

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Workbook 5: Sharpening up your product messaging

The work you’ve done reconfirming your Value Proposition will almost certainly mean that your…

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Workbook 6: Creating Demand for your Software

Understanding the market reality  From the very start, we need to understand the mathematical…

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