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    Workbook 3 Video: Defining your Ideal Customer Profile

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    To complement our workbook, Paul and I give an overview of the chapter. Defining your Ideal Customer Profile is a foundational exercise to ensure you’re on the right path. For an early stage business, this can be a North Star. This should give you and the wider team absolute clarity on what you’re trying to achieve allowing clarity on pipeline triage as well as focused outbound efforts too.


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